Released on: February 14, 2008, 8:45 am

Press Release Author: Propeller Communications

Industry: Marketing

Press Release Summary: Asian pr guide offers insights for regional practitioners and
students alike.

Press Release Body: London, 14 February 2008. 'Public Relations for Asia' published
by Palgrave Macmillan is the first book to specifically address the needs of PR
practitioners and students in Asia. Written by leading Public Relations experts
Trevor Morris and Simon Goldsworthy, 'Public Relations for Asia' is fast
establishing itself as an essential read for anyone interested in Public Relations
in Asia.

The book combines the latest in Public Relations theory with practical guidance on
how to plan and structure a PR campaign and top tips on how to create successful PR
campaigns. The authors have also included numerous fascinating case histories from
Asia and the rest of the world.

Gary Davies, Professor of Corporate Reputation at the Manchester Business School in
the UK, said, '15 years ago a student from the People\'s Republic of China told me
she wanted to understand \'why Western Companies need Public Relations managers\'.
Today the question would be \'how should Asian companies best use public relations.'
This book is a much needed source of guidance on how PR can work in what are now the
largest markets for many organisations.\'

"Public Relations for Asia" is divided into four sections beginning with a look at
theory and ethics in PR. This is followed by a look at the strategy and planning of
a pr campaign. Section three takes the reader through the practical skills such as
media relations, internal communications, events management and design while the
conclusion examines the future of Asian pr.

"Public Relations for Asia" is available from Palgrave Macmillan.
http://www.palgrave.com/products/title.aspx?PID=280314

About the Authors

TREVOR MORRIS is one of the UK\'s most senior PR practitioners and since 2005 a
Visiting Professor at the University of Westminster, UK, where he teaches on a range
of postgraduate and undergraduate programs. Formerly Morris was Chief Executive of
Chime Communications Public Relations Group, the UK (and Europe)\'s largest PR group,
with some 250 employees. In nearly a quarter of a century in the industry he
successfully built a major PR consultancy, worked for numerous major companies and
government bodies and alongside most of the key players in contemporary PR. Morris
has made countless TV, radio and newspaper appearances and maintains a high profile
within the industry.

SIMON GOLDSWORTHY is Senior Lecturer in Public Communication at the University of
Westminster, UK. He established London\'s first Master of Arts course in Public
Relations and has since added the teaching of Public Relations to the University\'s
well-known undergraduate media studies program. He has lectured to international
audiences, including Johns Hopkins University and at the Sorbonne. His civil service
career included three years at the Central Office of Information and press office
work for a number of Government departments. He has also worked as a PR consultant
in the private sector.



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